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AI Search Visibility Audit for SEO Agencies
Repeat-run AI visibility proof reports that small agencies can show clients.
Agencies log AI answers by hand, yet a brand cited Monday can vanish 2 days later. This tool runs each prompt 10 times and shows the range.
The evidence
Score: 79 out of 100
- An opening today's tools miss
- 79 pay or would pay
- 636 people describe it
- 84% hit it at least weekly
- 3.7K upvotes on their posts
In their words
Tracking brand mentions across engines means rerunning the same prompt sets weekly and logging what actually got cited - that cadence is days, and most agencies report monthly.
We have a spreadsheet where somebody on the team runs the same 12 prompts every Monday and screenshots what comes back.
One platform tells me we're getting cited. Another says we're not. Then I run the same prompts myself and get different answers again.
Clients and CMOs ask small agencies whether they appear in ChatGPT, Perplexity and Gemini answers, and agencies log prompts by hand. 25 of 29 on-topic Reddit pains are at least weekly, and identical runs give different answers, so reports are hard to defend.
Why it is still unsolved
Mostly solved: AgencyAnalytics, SE Ranking, Search Atlas and Rankscale sell white-label AI tracking; Ahrefs includes free prompts. Repeat-run ranges not found as headline features.
Who buys
Owners or heads of SEO at small SEO and marketing agencies who must show retainer clients defensible AI visibility numbers.
The bet
Skip the tracker; sell small agencies a $149 one-off independent AI visibility audit: 10 runs per prompt, ranges, answer captures, white-labeled.
The first test
Sell a $149 one-off proof pack (10 runs per prompt, ranges, captures) to 60 agency owners by direct message; pass if 3 pay within 14 days.
Why go
- 25 of 29 on-topic pains are at least weekly; 26 done by hand.
- Spend exists: Otterly charges $29 to $489 a month for 15 to 400 prompts.
- A 1 000-run pack costs $5 to $14 in search fees, so testing is cheap.
Risks
AgencyAnalytics and SE Ranking already put AI tracking in white-label reports; API answers differ from what clients see.
- Only about 20 organic on-topic posters; just 3 to 5 are agencies.
- No on-topic pain record names a price; one says low budget blocks paid tools.
- Four rivals already sell white-label AI tracking inside suites agencies already use.
The tools that already cover it
- Otterly.AI: Agency Partner program adds 150 or 500 prompts, unlimited workspaces and Looker Studio reports; no repeat-run range reporting found.
- AgencyAnalytics AI Tracker: White-label portal is in every plan; AI Tracker is a beta add-on; repeat-run range reporting not found.
- SE Ranking AI Search: Agency Pack gives white-label and 30 client seats; needs a base plan; range-based reporting not found.
- Search Atlas: AI visibility sits inside a bigger SEO suite and white-label starts only at the Pro tier.
- Rankscale AI: White-label locked behind the $385 tier; about 0.25 credit per answer makes per-client cost hard to predict.
- ZipTie: States no white-label: shared PDFs and pages carry the ziptie.ai mark; no saved-answer captures described.
- Ahrefs Brand Radar: Agencies already on Ahrefs get prompts bundled; white-label needs a third-party add-on.
- Scrunch AI: Priced above small-agency budgets; agency packages exist but details are not public.
- Profound: Sales-led and enterprise focused; $58.5M raised by Series B; agency plan details not public.
How it was challenged
- Of 29 on-topic pains, 9 sound like vendors, leaving about 20 organic; only 3 to 5 are agencies, and the 4 'explicit' payers name no price.
- Agencies sell visibility gains; honest ranges are wide (3 hits in 10 runs spans about 11% to 60%), which makes their own improvement claims hard to defend.
- API answers differ from the real app clients see; true screenshots need scraping that risks bans, and no official API for Google AI Overviews was found.
- Weekly 10x sampling costs about $48 per client monthly before model tokens; bundles charge about $20 per client, so only a monthly pack pencils out.
- A one-off pack proves little about subscriptions. Also, rivals' repeat-run features were checked only on pricing and docs pages (search quota ran out), so the gap is unconfirmed.
The pain point it solves: Manual AI Mention Tracking
Brands and agencies struggle to manually and reliably track how often they appear in AI assistant answers versus competitors.
Brand marketers and SEO agencies
Where they talk
- r/aeo
- r/GEO_optimization
- r/SEO_LLM
- r/AskMarketing
- r/DigitalMarketing
- r/content_marketing
- r/SEO
- r/Rankin_AI
Tools they use today
- Perplexity
- Gemini
- Google Search Console
- Semrush
- Profound
- Ahrefs
- Peec
- Claude
Why those fall short
- Little useful data, no benchmarks, no explanation of ranking changes
- no reliable analytics for AI visibility; existing tools give generic advice
- Direct traffic and dark social muddy the waters; referral data misses untrackable paths
- No single tool gives full picture; dedicated tools' citation accuracy gap is large
- no way to see which prompts or sources cause the drop-off
Map of ideas
Drawing the map…