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Pain points in business: what people struggle with
Search the problems to solve, as people described them on Reddit and other platforms, in their own words.
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Customer Price List Invoices for Xero Wholesalers
Customer price levels that flow into Xero invoices, for small wholesalers.
A Xero wholesaler sells one tin at 3 prices and must recall who pays which. This tool keeps each customer's prices and fills Xero invoices.
The evidence
Score: 22 out of 100
- No opening found
- 17 pay or would pay
- 318 people describe it
- 62% hit it at least weekly
- 2.9K upvotes on their posts
Without native Xero price levels, the tool must become the invoicing screen, a mini inventory system against inFlow and Zoho.
In their words
I'm trying to find a free or cheap app where I can create multiple lists for different clients, since they have slightly different prices, as well as a master list of all the products I have.
Manual recall works until the list gets big enough that nobody has time to keep chasing it.
xero cannot update all the recurring invoices at once, so if the price of a product changes, you have to manually edit every single recurring invoice which is a massive pita
The tools that already cover it
- inFlow Inventory: Its own Reddit reply says it supports customer price tiers. A Xero user tried it and found it not useful. The gap is price and setup, not features.
- Unleashed: Pricing page lists setting specific prices for certain customers on each sales order. About 14 times the cost of a $29 plan.
- Zoho Inventory: Price Lists appear under the $79 Premium plan on its pricing page; Xero and QuickBooks Online integrations listed. You must move stock and orders into Zoho.
- Odoo: Its docs say a pricelist can be assigned to each customer. Means adopting a full business suite.
- Shopify B2B catalogs: Free customer-specific pricing for Shopify stores only; nothing for till or Xero shops.
- Lightspeed Retail: Full till replacement. Its pricing page does not mention customer groups or price books, so customer pricing is unconfirmed either way.
- Pricefy: Competitor-price tool for Shopify, a different job from customer price levels. The earlier no-go on it was misaimed.
How it was challenged
- Demand is mostly vendor-made: 3 of 8 price-level pains sit in one r/InventoryManagement thread with an Ailit promoter and inFlow's own account, leaving about 3 organic people.
- The 'sticky notes and memory' hook comes from inFlow's own reply in that thread, not from a shop describing its workaround.
- The $15 to $20 budget is from a builder on r/SaasDevelopers about WhatsApp auto-replies. The only real buyer, a Xero wholesaler, said 'not 100s of pounds', which is vague.
- Xero lacks price levels (per a Xero user), so the tool must become the invoice entry screen (a mini inventory system) and cannot enforce staff discount limits at someone else's till.
- Getting to $300k a year needs 860 payers. One month of data shows about 3 organic buyers, and Xero API tiers all require certification or a security assessment.
The pain point it solves: Manual Pricing Updates
Businesses struggle with inaccurate, outdated, or manual pricing and repricing across products, competitors, and suppliers, causing lost sales and errors.
Ecommerce sellers and procurement teams
Where they talk
- r/smallbusiness
- r/dropshipping
- r/EcommerceWebsite
- r/shopify
- r/ecommerce
- r/SaaS
- r/partscounter
- r/procurement
Tools they use today
- Shopify
- Excel
- eBay
- Airbnb
- Claude
- WooCommerce
- Amazon
- Google Sheets
Why those fall short
- no barcode for price points, no simplified pricing sheets, no SKU tracking
- customers can easily cross-check retail prices; no transparent way to show trade value
- eBay comps are not the same as estate sale pricing
- price changes in prc are not communicated to store staff
- promos and tags do not ring up correctly even when accurate
Map of ideas
Drawing the map…





