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Influencer Management Chaos

Brands, agencies, and creators struggle to discover, vet, and manage influencer partnerships because workflows are fragmented across spreadsheets, DMs, and disconnected tools.

In their words

once a roster gets past about 50 creators everything starts slowing down. Approvals pile up, payment tracking becomes a headache

r/SocialMediaMarketing on Reddit

reconciling custom tiered commissions, tracking promo code overlaps, and managing payouts manually every month is eating up a lot of time for the team

r/smallbusinessUS on Reddit

I currently use Influencer Marketing with Sprout Social but feel it lacks a bit for what I want.

r/influencermarketing on Reddit

Cold DMs have terrible response rates and we don't have the bandwidth to chase 60 people one by one.

r/AskMarketing on Reddit

It's tough to find the right organic social media marketing partner

r/SmallBusinessCanada on Reddit

creator discovery and vetting at this volume is quickly shaping up to be our biggest operational bottleneck

r/content_marketing on Reddit

every morning I'd open three different sheets just to figure out where everyone was and that was a nightmare seriously

r/SocialMediaMarketing on Reddit

when i asked for conversion data at the creator level, she told me that's not how influencer attribution works.

r/influencermarketing on Reddit

Our main business model is running marketing for our clients (mainly content creators), helping them secure brand deals, and facilitating payments for them.

r/marketingagency on Reddit

I'm starting to burn out making new creatives, finding creators to work with, going back and forth on revisions.

r/dropshipping on Reddit

are you tracking who was actually worth sending product to?

r/TikTokshop on Reddit

One tweet waits a week for approval, then he asks why nothing is posted.

r/defi on Reddit

Has anyone created an ATproto alternative to buymeacoffee.com or ko-fi.com yet? Would love to have a similar service tied to my Atmosphere account.

Bluesky

Brands, agencies, creators

Where they talk

  • r/influencermarketing
  • r/CreatorEconomy
  • r/UGCcreators
  • r/SocialMediaMarketing
  • r/FacebookAds
  • r/TikTokshop
  • r/smallbusiness
  • r/InstagramMarketing

Tools they use today

  • Google Sheets
  • TikTok
  • Instagram
  • Notion
  • WhatsApp
  • Influencer Hero
  • PayPal
  • Airtable

Why those fall short

  • manual relationship stuff breaks down at scale even with automation
  • manual tracking across three sheets; no single status view
  • Agency says creator-level attribution isn't how it works; no per-creator conversion data
  • KYC drop-off, payout edge cases and country coverage worry them at scale
  • creator tracking and chasing still done manually