SaaS ideas your next customers are already looking for
100 SaaS startup ideas for the people who said they'd pay, from agency owners to dentists. Micro SaaS ideas, AI SaaS ideas and B2B SaaS ideas: find yours, build it, sign them up.
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Pain points in business: what people struggle with
Search the problems to solve, as people described them on Reddit and other platforms, in their own words.
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Unreliable Email Filtering
Email security filters fail to reliably block phishing, spam, and malicious emails while also causing false positives and operational overhead.
In their words
Defender is doing *something*, but clearly not enough.
It still filters the bulk fine and the odd BEC slips but main problem here is whether I am re-signing out of pure inertia.
we're on Google Workspace for Education Fundamentals. No Security Investigation Tool, so no easy domain-wide email purge.
I'm spending more time managing Barracuda than it's saving me
Is the SEG still pulling its weight against the stuff that actually hurts now, the BEC and vendor impersonation with no link or attachment.
Every month a few well written phishing and clean BEC messages land and get reported after the fact.
Spent an hour every day managing the dumbest email security program known to man
I have access to about 200 DNS zones of companies, some of which have up to 400 domains in their portfolios, and none of them hardens their parked domains.
it had not inspected or classified any emails in over 90 days... no errors, no warnings, no notifications
We have 650 users..And we are in microsoft ecosystem. Is defender plan 2 enough for email security. What is the cost effective way to have an email security
Last month we got an email that looked exactly like our title company changing wire instructions mid-transaction. Caught it at the last minute but it was close.
I've been seeing a lot more phishing and BEC attempts slip through lately.
Gmail spam is the biggest threat by volume I've seen in years of managing email security for clients
I frequently need to get into the spam folder to discover emails that Gmail thinks they are spam, even though there is absolutely no reason for it.
IT and security teams
Where they talk
- r/sysadmin
- r/EmailSecurity
- r/cybersecurity
- r/msp
- r/Office365
- r/exchangeserver
- r/k12sysadmin
- r/AskNetsec
Tools they use today
- Defender
- Microsoft 365
- Proofpoint
- Exchange Online
- Google Workspace
- Abnormal
- Gmail
- Mimecast
Why those fall short
- Email falls outside basic IT/DevOps roles; no dedicated email engineers.
- tool blocks every email, not just malicious ones
- Microsoft's button submits links for scanning, counted as a click by SAT platforms
- Docusign's sending reputation is poor and Microsoft flags legitimate links as phishing.
- Implicit allow in connector setup; docs don't warn; SPF/DMARC not checked on direct delivery.
Map of ideas
Drawing the map…





