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SaaS ideas, mined from what people actually complain about.

Every idea comes from real Reddit posts, was researched against today's competitors, and survived an independent skeptic before it made the list.

Clunky Email Automation

Small teams and founders waste time on manual, poorly segmented email campaigns because existing tools are clunky, lack behavioral automation, and don't integrate well.

In their words

the final death knell for getting rid of Mailchimp!

r/Firebase on Reddit

new agency got us to $78k within 4 months by fixing our segmentation strategy

r/Emailmarketing on Reddit

If I want to send a July 4th promo, I have to build it inside his system — it’s slow, clunky, and I can’t make it look the way I want

r/CRM on Reddit

email is basically an afterthought. We send maybe two campaigns a month and our flows are overly simple.

r/DigitalMarketing on Reddit

our relatively modest email list on Klaviyo is running us at $500/month now

r/shopify on Reddit

We hate Klaviyo.... very expensive for 100k+ contacts! Swapped to another CRM for that one!

r/shopify on Reddit

We used to curate weekly communication to 800 Membership contacts... Now we send to our full list of 8000+ 3x a week.

r/marketing on Reddit

I can’t help feeling like there’s a much more efficient/organized way to be doing this

r/graphic_design on Reddit

we really need someone to actually manage and execute everything for us

r/DigitalMarketing on Reddit

our email marketing has been pretty mediocre... open rates around 18%, click rates maybe 2%, and conversions are meh

r/ecommerce on Reddit

Segmenting by customers' part purchase is more problematic that it should be.

r/ecommerce on Reddit

the drag-and-drop never actually drops where the indicator says it will

r/UI_Design on Reddit

Looking for a freelancer to identify an affordable email marketing platform that fits our business needs. You will set up the platform, integrate it

Make community

my email continues to be flooded with marketing both from domestic and foreign companies that I’ve done business with

Hacker News

Small marketing teams and founders

Where they talk

  • r/Emailmarketing
  • r/DigitalMarketing
  • r/smallbusiness
  • r/AskMarketing
  • r/ecommerce
  • r/CRM
  • r/shopify
  • r/Entrepreneurs

Tools they use today

  • Mailchimp
  • Klaviyo
  • HubSpot
  • Shopify
  • Omnisend
  • Brevo
  • Claude
  • Salesforce

Why those fall short

  • Mailchimp ditched; Outlook mail merge causes inbox chaos and no segmentation
  • no reusable sections, manual slicing, text and buttons baked into images
  • campaigns are holiday-only and not specific enough
  • DIY platforms only provide tools, not managed execution
  • drag-and-drop never drops where indicator says; nested menus; legacy table code