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Pain points in business: what people struggle with
Search the problems to solve, as people described them on Reddit and other platforms, in their own words.
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MFA and Passkey Friction
IT admins struggle to migrate resistant, low-tech, or shared-account users to modern MFA and passkeys without heavy helpdesk burden.
In their words
How will you adopt this and what will be your strategy on removing this from your system?
At the moment, they use a PIN written down on a Post-it note next to their monitor, so it's absolutely useless.
It's too small to hire for and too big to handle ourselves.
Don't leave users with zero options, because they *will* default to using text files on random cloud storage.
we're not rolling out passkeys on admin accounts yet because without a proper way to store and manage them centrally, it's just not manageable at scale
we have hundreds if not thousands of client records in Keeper so when we try to log into a website or app for ourselves, we have to wade through all of those client records
Every time I look away from the screen for thirty seconds it locks me out and I have to pull out my personal phone and wait for a little green checkmark just to look at a potassium level.
everyone had the same password, something to the effect of CompanyStreetName7xx where XX was an incrementing 2 digit number
We’ve had a cluster of breached passwords in the last 2 weeks with no connection other than being stored in ITG.
having to jump into your inbox starts feeling slower than just typing a password
We end up having to change the username itself to stop the attacks, but that's obviously not scalable for thousands of accounts should the scope increase.
Companies should provide an alternative to using a personal device for Auth.
there is a non-trivial switching cost to migrate several people (with varying technical aptitudes) that each use several platforms
it's simply increased Customer Service contacts I have to invest in, whenever a user changes or loses devices
IT admins and MSPs
Where they talk
- r/sysadmin
- r/Intune
- r/entra
- r/msp
- r/iiiiiiitttttttttttt
- r/cybersecurity
- r/salesforce
- r/ShittySysadmin
Tools they use today
- Microsoft Authenticator
- Microsoft Entra
- Conditional Access
- YubiKey
- Microsoft Intune
- YubiKeys
- 1Password
- Duo
Why those fall short
- No priority order or admin control; providers keep prompting
- sessions time out in 3-5 minutes and 2FA requires personal phone each login
- fobs constantly lost, SMS limited, no self-management
- Users lack smartphones, refuse personal device installs, or use shared devices; passkeys need phones
- users download wrong app, can't find app, can't scan QR on one device
Map of ideas
Drawing the map…