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Pain points in business: what people struggle with
Search the problems to solve, as people described them on Reddit and other platforms, in their own words.
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Localization Context Drift
Localization workflows lose UI context and terminology consistency, causing translation errors, drift, and manual review overhead across languages.
In their words
I need to spend even more money to hire someone else to clean up their work.
I'm currently using a mix of Deepl and Lara (and even Google Translate) + manual translation but overall productivity is down the drain
The client team will switch back to local launguage to discuss it, and I'm just sitting there with no idea whether they're interested, confused, or stuck on one detail.
I don't want to pay for human translation in languages where the cost of translation would be higher than expected income likely in 10:1 ratio.
suddenly you’ve got no idea whether every translated version still matches the main site
it simply misses words in my language (Dutch) so it will make spelling errors etc
we had to wait two hours till we could get someone on his team to translate the conversation
10,000 words used to take 5 hours. Now those 10,000 words take just 2 hours.
the figma boards get translated by an external service, and then I need to transfer all those translated strings into AE
the model actually executed the problems that the reasoning traces talked about instead of translating them
we have to put them on hold, and get an interpreter to relay the conversation via conference call
There no coordination. No terminology management. No explanations given. A few simple instructions to keep everyone on the same page would save a lot of time.
at least 5-10% LLM suggestions contain hallucinated made-up words which don't even exist
the company isn't willing to pay for translators, label proofreaders, a real CRM, and more
Bluesky
Localization teams and developers
Where they talk
- r/TranslationStudies
- r/localization
- r/machinetranslation
- r/gamedev
- r/FlutterDev
- r/SaaS
- r/smallbusiness
- r/androiddev
Tools they use today
- Google Translate
- Claude
- DeepL
- Gemma
- Phrase
- Gemini
- Argos
- CAT tool
Why those fall short
- next-gen model skips words, hallucinates alternatives, changes meaning
- friends cover few languages; agencies and freelancers cost too much
- published guidance is from PS3/360/Wii era
- Agency-side LQA is inconsistent; no independent verification of studio's claimed QA step
- interpreters add attitude, sugarcoat, mistranslate, and let callers ramble
Map of ideas
Drawing the map…