SaaS ideas your next customers are already looking for
100 SaaS startup ideas for the people who said they'd pay, from agency owners to dentists. Micro SaaS ideas, AI SaaS ideas and B2B SaaS ideas: find yours, build it, sign them up.
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Pain points in business: what people struggle with
Search the problems to solve, as people described them on Reddit and other platforms, in their own words.
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Meta Ads Tracking Failures
Meta ad campaigns generate clicks and spend but fail to reliably track or attribute downstream conversions, leaving advertisers unable to optimize or prove ROI.
In their words
I have tried myself with static ads and it barely broke even.
meta shows that in the past 30 days i've had 278 orders when ive actually had 346
Those orders are somehow being sent to Meta as Purchase events and are attributed back to our ads, which inflates ROAS and completely throws off campaign reporting.
Kajabi support confirmed their integration doesn't pass click ID (fbc), browser ID (fbp), or external ID to the Purchase event
30 actual free trial, but only 2 to 3 free trial is attributed by Meta Ads
every time i check the in-app dashboard, it claims conversions that literally didn't happen in my store log
i have tested new creatives, advantage +, manual campaigns, fresh pixels, new landing pages..and it still feels like i am burning money
In Meta Ads reports, it doesn't show that the campaign generated any leads.
CPM and CTR are easy to look at and mostly useless on their own.
How can we generate sales without meta ads?
Budget is being spent, people are clicking, but zero results so far.
Events Manager is showing me ~$11k of "affected ad spend" due to low data quality on my main pixel.
Meta ads advertisers
Where they talk
- r/FacebookAds
- r/metaads
- r/DigitalMarketing
- r/facebookadsexperts
- r/PPC
- r/InstagramMarketing
- r/AskMarketing
- r/ShopifyeCommerce
Tools they use today
- Meta Ads
- Meta Pixel
- Shopify
- Events Manager
- Conversions API
- Google Analytics
Why those fall short
- conversion counts and audience sizes never reconcile
- Meta cannot track conversions accurately after iOS and policy changes
- CPM and CTR are easy to look at and mostly useless on their own
- uploads improve reporting but algorithm keeps buying cheap pool
- no way to tell where buyer intent dies or filter low-quality audiences
Map of ideas
Drawing the map…